I enjoyed this post at Sociological Images, which does for (reputedly) grown-up products what we've been doing here for the last year and a half with kid stuff-- collecting and being entertainingly (one hopes) irritated by the currently rampant unnecessary sexual dimorphism of random consumer goods,
I'd thought pink vs. non-pink ("boy" colors being the
default ) strollers and carseats were just silly at first, but they're now ubiquitous to the point that it seems obvious that if you have a girl you buy pink everything, duh. Even if you don't like pink, and your kid's too young to know the difference. And even if you already have a carseat and a stroller, but they're beige. A caring mother of a baby girl buys new ones. Pink ones.
Once I'd adjusted to conspicuously gendered baby gear, along came the extreme genderification of standard older-kid goods, especially sports equipment, which once all looked like... sports equipment, and now looks like this. Because girls can't play with boy's balls.
Although they were obviously more of the same, for Adult adults this time, I did kind of enjoy the two samples of personal lubricant once sent to me by the friendly sex-toy suppliers at Babeland: one was called "Pink," of course, whiile the other, presumably aimed at a different demographic, came in a brown-and-camo bottle stenciled like a military footlocker and called "Gun Oil." You could easily see yourself acting out romance-novel scenarios with the two bottles:
Gun Oil (gruff voice): "You are impossibly beautiful and innocent, not to mention unobtainably well-born, but I, a lowly soldier, will have you! "
Pink (falsetto) "No, no! Although your open shirt and brutish disregard for my virtue have made me weak in the knees, I must resist! Leave me be, I say!"
What? You wouldn't?
I can't say I got the same amusement value out of Mars's attempt to market a candy bar exclusively to women ("Fling", with the nauseatingly coy tagline: "Naughty... but not that naughty"), a campaign and product here deservedly ground to powder beneath Jezebel's stilletto heel. Like the ladies' tool-kits in the Sociologic Images piece, the worst thing about the Fling bar is not that it was meant for women, but that it's an obviously crappy replacement for a better, gender-neutral product (Fling is a low-calorie bar. Plus, it contains mica, which is rocks, to make it sparkly). That, and the ad campaign's implication that women are and ought to be a little bit ashamed of buying themselves a chocolate bar at all. Not like men.
But we're big girls, and can just say no to pink sparkly chocolate. I suppose I worry more about the effect this sort of segregation and stratification may have on the tender brains of innocent tots. Sure, if we're honest we must admit that many little girls would be entirely happy in an entirley pink world, and many already live in one, on purpose. But you don't want little girls thinking that the regular stuff of life is somehow off-limits to them unless someone thinks to create and market a specific girlie version. Guys. We don't need to be pink'd literally from cradle to grave:
At least we can hope that, unlike the chipable pink flowery hammers and underpowered powertools featured in the article, the walker is not flimsier than the "masculine" default version, only pinker.